For Immediate Release

PRODRIVE REINVENTS THE BILLION DOLLAR DRILL

Patented performance improvements provide benefits for dentists and patients

Montreal, February 10, 2009 – ProDrive Systems today announced the publication of its first white paper which details the performance benefits of the ProDrive Upgrade System. The patented system is a fully compatible upgrade for today’s leading dental handpiece (drill) brands and dental burs (drill bits). It allows dentists to continue using their preferred handpiece – yet empowers their instrument with far superior performance. The benefits to the practitioner include faster and smoother cutting as well as superior cut accuracy.

With over 1.5 Million Dental handpieces in service across America, and dentists using an average 1,000 burs a year – the ProDrive System is expected to transform a billion dollar industry in America, and multi-billion dollar industry internationally. The dental handpiece is the mission critical instrument for over 150,000 dentists across North America. Until now, high-speed handpieces have relied on a round-on-round friction grip drill mechanism that was designed in the mid 1800’s. While drill technology in virtually every other industry has evolved to include high precision, locking chuck and drill bit shank design – today’s dental handpieces and burs still employ the century old friction grip design.

Richard St. Pierre, CEO, ProDrive Systems Inc. said, “ProDrive products are the culmination of four and half years of R&D with the dental industry’s leading and most trusted brands. The company was founded by Dr. Derek Turner, a dentist with more than thirty years practical experience - the products deliver on his vision of improving the dental handpiece to improve dentistry.” He continued, “Over the last four years we earned the trust of hundreds of dentists who invested in our company to help bring this product to market. We believe it’s a powerful indicator of future success when customers are your early core investors – but our sales tell the story best. The products were launched less than 30 days ago and we are already tracking ahead of our sales targets for our first quarter in what is considered the worst economic climate in decades.”

The white paper provides a detailed overview of performance engineering testing and field trials conducted in 2008 across North America. Detailed, in-depth feedback and opinions from three prominent American dentists are also showcased, including feedback from Dr. John Flucke, New Technology Editor of Dental Products Report, America’s leading dental publication for product reviews, who stated, “Increased cutting speed and a smoother cut means less strain on both me and the patient.” Dr. Flucke also noted, “This means less post-op sensitivity for the patient, and greatly reduces the chances they’ll need endodontic treatment in the future.”

Also Dr. Salde Lail, of Duluth Georgia said, “The quality of my crown and bridge preparations has improved dramatically and the margins are textbook perfect. It [ProDrive System] also gives me more control over the handpiece and with no loss of concentricity I no longer worry about bur chatter or vibration. The ProDrive System definitely cuts faster, which results in less chair time for the patient not to mention an increase in office productivity.”

About ProDrive Systems

ProDrive Systems Inc. is a dental technology firm that is poised to revolutionize dentistry technology and practice with a patented ProDrive Triangular Bur and Turbine System that improves the performance of dental handpieces and enhances practice efficiency.  ProDrive products are being launched through members of the American Dental Cooperative, a nationwide distribution network, throughout 2009.

Visit www.prodrivesystems.com to download a copy of the white paper

Contact:
Lisa Subissati, Marketing Manager
Tel: 1.866.937.8882 ext.163, cell: 514.516.4447
lisa.s@prodrivesystems.com